Bikram Hot Yoga promotional postcard

A hot yoga studio approached me to create a postcard which would double as a promotional item and as information for people attending yoga classes.

The standard-size postcard needed to incorporate essential information about yoga classes and the business, plus a weekly timetable in a simplified format which would be easy to read at a small size.

I also wanted to create a postcard design that was eye-catching. My aim was to entice people to take the postcard home and pin it on a noticeboard or place it on the fridge for easy reference.

I created the flaming lotus symbol to bring together the ideas of yoga and the hot environment of the classes. The elegant script typography was chosen for headings to promote ideas of beauty and flow in connection with yoga.